About
A real operating system for UGC.
HarkLoop was built because the people running UGC campaigns at scale were doing it inside a stack of tools that were never meant for the job. We wanted one workspace that holds the brief, the creator, the cuts, the feedback, and the performance.
Why we exist
UGC is now a core growth lever for serious brands and agencies. Yet the workflow still lives in DMs, Drive folders, Notion docs, and a finance spreadsheet that no one wants to update. We are building the tool that puts the workflow itself first.
What we believe
- The campaign, not the spreadsheet, should be the unit of work.
- Feedback should be tied to the second of the video it refers to, not buried in chat.
- Performance only matters if it stays attached to the creator and brief that produced it.
- Creators should be able to deliver in a clean workspace instead of digging through threads to find the latest brief.
Where we are headed
HarkLoop is early. Today the focus is the operational core: campaigns, briefs, deliverables, review, and performance. Over time we will deepen the data layer, the contracts and payments side, and the analytics around what actually drives outcomes.