UGC Campaign Operating System

Run UGC campaigns without the spreadsheet chaos.

HarkLoop gives growth teams, creative strategists, and agencies one place to manage creators, briefs, video submissions, timestamped feedback, and performance tracking without stitching together DMs, Drive folders, emails, and spreadsheets.

Built for teams managing creator outreach, content approvals, and performance visibility in one workflow.

Spring UGC Launch3 of 5 ready
0:14Tighten this hook in the first 3 seconds
MK

@mara.kt

Hook v2 • 0:32

In Review

Views

148K

Likes

9.2K

ER

6.8%

Deliverables

JP

@jordan.p

Hook v3

Approved
EL

@elena.lo

Skit v1

Revision
DR

@dani.r

UGC v4

Approved

Progress

Approved3 / 5

2 pending review

Activity

  • Approved Hook v3 · 2m ago
  • Revision requested · 14m ago
  • @dani.r submitted UGC v4 · 1h ago
The problem

UGC campaigns break when the workflow lives everywhere.

Your creators are in DMs. Your briefs are in docs. Your videos are in Drive. Your feedback is buried in comments. Then when the content goes live, someone still has to connect the post back to the campaign and figure out what actually worked.

Creators scattered across DMs and email

Briefs and revisions living in separate docs

Videos uploaded without clear review status

Feedback that is hard to find and hard to act on

Status of every deliverable tracked in someone's head

Performance data disconnected from the original asset

The problem is not that your team lacks tools. The problem is that none of the tools share the same workflow.

The solution

HarkLoop turns UGC chaos into one trackable campaign pipeline.

HarkLoop centralizes the full UGC campaign lifecycle around the video asset, so every creator, brief, submission, review, and performance metric stays connected.

  1. Step 01

    Source or invite creators

  2. Step 02

    Create campaigns and briefs

  3. Step 03

    Assign deliverables

  4. Step 04

    Collect video submissions

  5. Step 05

    Review with timestamped feedback

  6. Step 06

    Approve, revise, or reject

  7. Step 07

    Track published video performance

Capabilities

One system for the work that usually gets split across five tools.

Creator roster and applications

Review applications, invite known creators, and manage your approved creator roster without losing context.

Campaigns and briefs

Create campaigns, attach briefs, assign creators, and keep every deliverable connected to the campaign it belongs to.

Video review with timestamped feedback

Review submissions, leave timestamped comments on specific moments in the video, and approve or request revisions without back-and-forth emails.

Deliverable pipeline

See every submission, revision, and approval status in one pipeline view so no creator or due date slips through.

Performance tracking

Connect published content URLs to the original campaign and track views, engagement, and performance metrics tied to each video.

Activity timeline and audit trail

See every action, status change, comment, and approval decision in one timeline so nothing gets lost.

Product

See HarkLoop in action.

The campaign workflow, video review, and performance, all tied to the same asset.

harkloop.app / campaigns / spring-ugc-launch

Spring UGC Launch · Hook v2

Review submission

In Review
0:14

Sara

Tighten this hook. The first 3 seconds are slow.

0:42

Jamal

Great cut here, keep this beat.

1:08

Sara

CTA card needs a higher contrast background.

Performance

Views

148K

Likes

9.2K

ER

6.8%

Pipeline

  • Approved3
  • In Review2
  • Revisions1

Next due

@elena.loFri

Timestamped feedback keeps reviews precise

Every deliverable status visible at a glance

Performance metrics tied to each video

Who it's for

Built for teams who run UGC campaigns at scale.

Agencies

Manage multiple client campaigns, creator rosters, and content pipelines without switching between client-specific spreadsheets and Drive folders.

Growth Teams

Run test-and-iterate UGC strategies where you need fast feedback loops, performance visibility, and organized deliverable tracking.

Creative Strategists

Coordinate creator briefs, content direction, and revision cycles without losing feedback in email threads or scattered Slack messages.

How it works

From creator assignment to performance visibility.

  1. 01
    Step 1

    Create a campaign and brief

    Define your campaign goals, upload your brief document or write it inline, and set deliverable requirements.

  2. 02
    Step 2

    Assign creators

    Invite creators by email or select them from your roster and create deliverables with due dates.

  3. 03
    Step 3

    Review submissions

    Creators upload videos. Your team reviews, leaves timestamped comments, approves, or requests revisions.

  4. 04
    Step 4

    Track live content

    Once the video is published, connect the platform URL and keep performance metrics tied to the original asset.

  5. 05
    Step 5

    Keep the full history in one place

    Every approval, revision, and creator action lives in the campaign. No hunting through Slack, email, or spreadsheets.

Why HarkLoop

Not another dashboard. Not another marketplace. The workflow layer in between.

Most tools solve one slice of the UGC workflow. HarkLoop focuses on the operational layer: the system that keeps creators, campaigns, videos, approvals, and performance tied together.

What HarkLoop is NOT

  • Not a creator marketplace: bring your own creators, invite known creators, or review applications

  • Not analytics-only: performance data stays connected to the campaign workflow

  • Not a generic project management tool: built around creator deliverables and video assets

  • Not a spreadsheet replacement alone: standardizes the full campaign pipeline

What HarkLoop IS

  • A centralized workflow for managing the full UGC campaign lifecycle

  • A system that keeps video assets connected to creators, briefs, feedback, and performance

  • An operational layer that eliminates fragmentation across DMs, Drive, email, and spreadsheets

Pricing

Pricing built for how UGC teams actually scale.

Choose the tier that matches your campaign volume. Hit a big month? Buy an add-on pack instead of getting hit with a surprise overage.

Starter

Validate UGC workflow with a single operator.

$99/mo
  • 1 seat
  • Up to 15 active deliverables
  • 30 tracked videos / month
  • 50 GB storage
  • Single workspace
  • Timestamped video review
  • Activity timeline
Most teams pick this

Pro

The real operating tier for growth teams and small agencies.

$299/mo
  • 3 seats
  • Up to 50 active deliverables
  • 100 tracked videos / month
  • 250 GB storage
  • Single workspace
  • Role-based access for the whole team
  • Priority support

Scale

For agencies and high-volume teams with bespoke needs.

Custom
  • Custom seats and volumes
  • Multiple brands / workspaces
  • Custom domain & white-label review
  • Negotiated tracking and storage limits
  • Premium onboarding
  • SLA & dedicated support
Add-on packs

Predictable caps. No surprise overages.

Plans have hard caps so you always know what you're paying for. Need more capacity for a single big month? Buy a pack.

Tracked-video pack

Add capacity in blocks for the months when a campaign goes wide, without forcing a plan jump.

Storage block

Top up storage in clean increments when raw cuts and revisions stack up.

Ready to run your next UGC campaign from one place?

Create a workspace, organize your first campaign, and stop managing creative operations through scattered tools.

FAQ

Frequently asked questions

No. HarkLoop is not a marketplace. It helps teams manage the creators, campaigns, submissions, reviews, and performance workflows they already run. You bring your own creators or invite new ones directly.

Yes. HarkLoop is designed around organizations/workspaces so agencies can keep client work separated and organized within one account.

Yes. Creators get their own workspace to view assignments, submit content, and manage their profile details.

HarkLoop centralizes the campaign workflow and stores content in context. The goal is to avoid losing assets and feedback across disconnected folders, links, and messages. You can still use Drive for other purposes, but the core UGC workflow lives in HarkLoop.

Not initially. HarkLoop focuses on connecting platform performance metrics (views, likes, engagement) to the video asset and campaign workflow, not deep revenue attribution or multi-touch analytics.

Yes. Invite teammates with role-based access, share campaigns, leave comments on submissions, and review work together, all in the same workspace.